A controversy has found its way into Urban Outfittersâ€™ store once more. A sweatshirt emblazoned with â€œKent Universityâ€ appears to be a faded pink, but on closer inspection it has what looks like blood splatter across its chest. In 1970, Kent University was devastated by a school shooting led by the Ohio National Guard. The company has been under fire and recently responded with a public apology in response to the promotion of the school shooting.
Urban Outfitters says that the sweatshirt was bought from a Rose Bowl Flea Market. They mention that itâ€™s a one of a kind piece, and they never had any intentions of bringing back the haunting memories of the school shooting. Do you believe that a company should research what theyâ€™re selling before putting it on the market? In this case, their lack of prior research definitely bit them in the butt.
However, Urban Outfitters has a habit of pushing the boundaries â€“ perhaps a little too far in many situations. They have been known to sell (and still do) clothing items and assorted goods that promote drug use, alcohol in teens, racism, sexism, and other social issues. With their bumpy history, their sincerity on their apology is under question. Should Urban Outfitters have been put in this situation before, do you believe that they shouldâ€™ve learned from their mistakes? Is a written apology enough to (for lack of a better phrase) clean up the mess theyâ€™ve made?
With all of the mistakes that this clothing company has made (such as promoting anorexia, drug use, racism, sexism, and other social issues), it seems that theyâ€™ve gotten into the habit of creating trouble for themselves. It brings on the idea that these â€œmistakesâ€ could potentially be a marketing scam. The amount of free publicity that they get from their â€œoopsiesâ€ is insurmountable. The articles explaining the scam always bring curiosity to what else the company sells and likely lead people to the Urban Outfitters website. Do you believe that this is a possibility? Or are these numerous mistakes on purpose to bring a wide variety of potential customers to their website?