Author Archives: Vreanna, Gina, Kristina Group 1-1

Advertising in the pandemic: how companies used COVID as a marketing tool

Advertising in the pandemic: how companies used COVID as a marketing tool (theconversation.com) The beginning of the COVID pandemic revealed an outlet for advertisers to “lend a helping hand” to people in the ‘uncertain times’. Corporate advertising attempted to use … Continue reading

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Why COVID-19 Vaccinations aren’t advertised on TV

The public has questioned the COVID-19 vaccine since its introduction in December 2020. Its presence in advertising on television has been limited to general ads promoting vaccination in general. This is because until August of 2021, none of the vaccines … Continue reading

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Facebook name change to be announced on October 28th

Facebook is changing their parent company name in the midst of recent scandals like Frances Haugen’s whistleblower testimony. The company will reveal Facebook’s new name on October 28th at their annual Connect conference. Oreoritse Tariemi writes about the name change … Continue reading

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Facebook’s outage frustrates advertisers heading into the holiday season.

As we’re all probably aware, this past Monday, Facebook, Instagram, and TikTok were down and everyone freaked out. However, this did not only affect us Gen Z-ers. Advertisers are concerned about their business for the holiday season. David Herrmann, a … Continue reading

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