Author Archives: Alexia, Joe, John

Ethics in The News: Sex Appeal in Advertising

My group decided to cover the topic of sex appeal used in advertisements. This is a strategy used to persuade people to buy products or services started in 1871 by the Pearl Tobacco Company. Since then, the sex appeal has … Continue reading

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Mr. Clean Offensive Advertisement

In 2011, Mr. Clean released a mother’s day advertisement that displayed a mother using the product to clean the house. The Ad read: “This mother’s day, Get back to the job that really matters.” This is implying that a mothers … Continue reading

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Are You Beach Body Ready?

Alexia, JJ, Joe The article “The Top 8 Most Recent Controversial Ads” by Sam Carr has many good examples of unethical advertisements. I chose the advertisement containing a yellow background with a skinny, fit, and gorgeous model posing and showing … Continue reading

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Tom Ford’s Men’s Cologne: Alexia, Joe, JJ

Tom Ford released a perfume targeted at men. Ford has always been a known man, so he didn’t need to advertise the cologne the way he did. He advertised it by placing the cologne bottle in front of a female’s … Continue reading

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Pepsi Protest Advertisement in 2017

Group 8. In this unthoughtful advertisement by Pepsi, fashion icon Kendall Jenner is seen disrupting a protest by gifting a police officer a Pepsi and ending the fued between the police and protestors. This ad was very insenstive to the … Continue reading

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New Balance does not help you burn calories

New Balance claimed their shoes helped people burn calories faster. They advertised it as a “toning” sneaker with a hidden board technology which helped the leg area. According to Insider, studies proved there were indeed no health benefits from the … Continue reading

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Group 8: Joe, Alexia, JJ, Advertising

The article “18 False Advertising Scandals That Cost Some Brands Millions” published on Business Insider and written by Will Heilpern investigates different advertising lies that companies have told the public. Kellog’s, the largest cereal manufacturer in the world, has been … Continue reading

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