Ethics in The News: Sex Appeal in Advertising

My group decided to cover the topic of sex appeal used in advertisements. This is a strategy used to persuade people to buy products or services started in 1871 by the Pearl Tobacco Company. Since then, the sex appeal has grown incredibly, from drawings to pictures to film. Not only have they grown platform-wise, but as the years go by, they have gotten more intense. These ads seem to have the strongest effect on men since it is easier for them to be lured into watching women in these types of advertisements. This strategy can have many problems since it can be inappropriate, unethical, immoral, and unnecessary. Sometimes they are known to cross the line and go too far. Mostly, sex appeal advertisements are remembered, but this does not always mean that the product or service will be purchased. Research proves that sex does not sell, but other people seem to think that it can. At the end of the day, no matter how lured someone gets into an advertisement, it will be up to the individual customers’ belief in the product itself. No one would simply buy a product just because of how it was advertised. Sex appeals affect society in many ways. To begin with, it negatively impacts young children since they have access to T.V. and iPads, allowing them to view commercials. It is hard for parents to always monitor what their kids watch, and they can have results like negative body image, the wrong views on sex, or making them think sex is cool and okay. It can also be extremely degrading towards women since they are portrayed as desirable sexual objects. With all the technological advances in the world and the competition that goes on between brands and companies, strategies such as sexual appeal are bound to happen. It is crucial to understand all aspects of it and how we can control it further.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *