Ethics in is important because it helps the relationship with the consumer and the creator. using ethics in advertising helps the consumer know exactly what he or she needs to know about the products or the important news. When a company has morals than the consumer feels as if the are just not a number, it shows that there business with them actually matters. Ethics in journalism helps the journalist know his obligations and what she be done and it should be written. ethics in journalism has evolved over time but journalist and journalism companies have their own code of ethics that they have created that helps them do their job to the best of their abilities. It is important that the journalist writes honestly and with out bias.

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