Why degrade women to promote rights for animals?
PETAâ€™s agenda to force vegetarianism through explicit and sexist photos that are shocking to say the least prove that they donâ€™t understand the first thing about ethics. As a woman, I am ashamed that their campaigns are deemed acceptable. The media expose and objectify young women constantly, but we know this creates an unrealistic image for women. As an advocate of healthy self-confidence coupled with the belief that women donâ€™t owe beauty to anyone, it saddens me that these advertisements are still shown today. Healthy has many different appearances. In the advertisements PETA gladly show, they are creating an unrealistic body image and solely relying on objectifying women and selling sex to gain attention. Without a doubt, there are other ways to get peopleâ€™s attention on an important issue without acting unethically.Â Head over to their banned Super Bowl advertisement and decide whether or not you think they have taken this too far.Â Banned PETA Super Bowl Ad
In addition, PETA has polls on their website each year voting for the â€œhottest vegetarians.â€ You and I know that this doesnâ€™t motivate people to stop eating meat. Isnâ€™t that their goal in the first place? PETA Vice President Bruce Friedrich says he welcomes the criticism, mostly because it helps make the case that the controversial ad campaign gets people talking about his organizationâ€™s animal rights issues. He suggested that the group is following in the footsteps of Jesus. He states, â€œWe are not the first to walk this road: Jesus himself defied the conventions of his day and outraged local religious and government leaders in order to ensure that his message of compassion was heardâ€¦Iâ€™m convinced that when iconography is used in an effort to make the world kinder and more just, it is fulfilling the highest goal of humanity: to strive to enact Godâ€™s vision of justice and peace on Earth.â€Â Many say that the girls in the advertisements willingly participate in being objectified, so PETA is not to blame.Â If the models do so willingly, does that make the act less offensive?
Most recently, Alexandra Burke strips naked in PETA fur protest and claims she felt fabulous in her birthday suit. Check out the photo here:Â Alexandra Burke for PETA
When it comes to a case like this one, I donâ€™t think, â€œall publicity is good publicityâ€ because PETA thrives on making ads that lack creativity andÂ integrity.Â Clearly, PETAâ€™s agenda is not met through their current strategy and begs the question:Â Why do they continue to waste time and money on an ineffective, offensive strategy?Â