Toys ‘R Us Reverses Course Of Action

The well-known children’s store across the nation, Toys ‘R Us, is receiving huge backlash after releasing a line of Breaking Bad inspired action figures.

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Of course we know that there are many action figures on the shelves carry swords, spears, and guns. But a Florida mother is insisting that these meth-dealing dolls go a step too far.

The school-teacher-turned-meth-dealer Walter White doll comes with a pistol as well as a duffle bag full of cash and a plastic bag of blue crystals. His sidekick, Jesse Pinkman, comes with a gas mask and a tray of meth crystals.

Sarah Scrivjer, of Fort Myers, is urging the toy store to remove the toys from their shelves, stating, “While the show may be compelling viewing for adults, its violent content and celebration of the drug trade make this collection unsuitable to be sold alongside Barbie dolls and Disney characters.” The petition she started on had received 2,500 signatures as of October 20th.

In a statement to The Washington Post, a Toy ‘R Us spokesperson said, “We carry a variety of fictional character action figures, including those for our collector customers. The products are carried in very limited quantities in the adult action figure area of our stores.”

Two days after their initial statement, Toys ‘R Us had to reverse course after Schrivjer’s petition reached 9,300 signatures. “Let’s just say, the action figures have taken an indefinite sabbatical,” Toys R Us said in a statement, according to The Associated Press.

Not everyone has agreed with Schrivjer’s petition, so much so that a man, Daniel Pickett, started a counter petition calling for the retailer to keep the toys on the shelves.

Many people have spoken out about this topic; making it clear which side they stand on. Actor Bryan Cranston, who played Walter White in the series, has taken to Twitter to discuss his frustration with this matter.

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There are clearly two sides to this argument. Should Toys ‘R Us have removed the toys sooner? Was their initial response too nonchalant? Or should they have stood their ground and kept the toys on their shelves?

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3 Responses to Toys ‘R Us Reverses Course Of Action

  1. Alex Lieberman says:

    I do not think that Toys ‘ R Us should have sold the Breaking Bad inspired action figures. Those figures are not appropriate for a children’s toy store. I agree with the Florida mom and think that these meth dealing dolls go a step too far. Although the store sold them in the adult action figure section, which is better than in other parts of the store, I still think it was wrong to sell them. Also, I believe they should not have made that statement in the Washington Post. Instead, they should have issued a statement announcing that they were pulling the action figures off their shelves. At least, a couple of days later they took the right action by removing them from the shelves.

  2. Enma Pineda says:

    Great choice of article.

    I think that, from a Public Relations position, that Toys R Us did the right thing to pull the product from the shelves. The parents, mothers most importantly, are their main consumers, so if they ask for something (more like demand something) they should listen.

  3. nicole mcgrory says:

    Although I can see both sides, due to the action figure being in the adult section of Toys R Us, having the action figure with fake meth included is inappropriate. Kids can go in the adult section and even though they most likely do not know what crystal meth is, seeing it can make them question it. That should not be exposed near any children’s toys or even at a story based around children. The action figure having fake meth included is fine because that is what the whole show is based on, just not at a Toys R Us.

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